Two ways to make an image smaller
An image file is big for one of two reasons: it has a lot of pixels, or it stores a lot of detail for each pixel. This tool works on both. Quality decides how much fine detail is thrown away: small differences in colour and texture that the eye barely registers. Longest side decides how many pixels the picture has: a 4000-pixel-wide photo redrawn at 1920 pixels contains a fraction of the data, and on most screens looks just as sharp, because a screen can only show so many pixels anyway. Together they explain most of the savings you’ll see. Photos straight from a phone are the classic case: far more pixels than a web page or an email will ever display.
Picking settings for the job
There isn’t one right answer, because the right size depends on where the image is going.
- Email attachment: about 1600 px on the longest side and 75–80% quality is small enough for almost any mail limit and still looks good on screen.
- Website or blog: 1920 px covers a full-width image on most displays. Quality between 75% and 85% is a good range; check the thumbnail before you download.
- Thumbnails and previews: 1024 px or less. These are shown small, so the extra pixels are wasted.
- Printing or archiving: don’t shrink it. Keep the original size and 90% quality or higher, or keep the original file and compress only copies.
JPG, PNG or WebP: what each can do
JPG is built for photographs and gives you a quality dial: the format where compression tends to give the biggest, most predictable savings. WebP does the same job and usually produces a smaller file at similar quality, and it can keep transparency, but some older software can’t open it (the WebP to JPG converter on this site exists for exactly that problem). PNG is lossless, which is why the quality slider doesn’t affect it: it’s the right format for logos, icons and crisp screenshots, and it rarely gets smaller by re-saving. When a PNG needs to shrink, reduce its longest side, or save it as WebP or JPG instead.
What compressing costs you
Lossy compression is a trade: the file gets smaller and some detail is gone for good. At sensible settings on photographs the loss is very hard to see, but it’s real, and it accumulates: compressing an already-compressed image again makes it slightly worse each time. Work from your original whenever you can, choose your settings once, and keep the untouched file somewhere safe. The compressed copy also drops information stored inside the original, such as the camera model and where and when the photo was taken. If that’s a reason to compress (say, before posting a picture publicly) it’s a bonus. If you need it, keep the original.
Compressed on your device
Your images never leave your browser. The tool reads each file, redraws it at the size you chose, and saves it again at the quality you set, all inside this tab: no upload, no queue, and nothing stored once you close it. That also makes it quick with a batch: every picture appears with its own before-and-after size, and you download only the ones you want.